DUBAI, UAE – July 15, 2024 – In a groundbreaking move that blends cutting-edge technology with luxury retail design, Dubai Mall has successfully implemented EnvisionScreen’s transparent LED film displays across its Fashion Avenue entrance, achieving a 54% increase in foot traffic while maintaining the location’s iconic architectural aesthetics.
Project Snapshot
Location: Dubai Mall Fashion Avenue (Main Entrance)
Size: 48m² transparent display
Key Result: 109% improvement in ad recall rates
Technology: P3.9 pixel pitch for optimal viewing
The Challenge: Luxury Meets Technology
When Majid Al Futtaim Properties sought to upgrade Dubai Mall’s advertising capabilities, they faced a unique challenge: how to incorporate dynamic digital signage without compromising the luxury shopping experience or the building’s glass-dominated architecture.
“We needed a solution that would disappear when not in use,” explained Ahmed Al Mulla, Digital Media Director. “Traditional LED walls would have blocked natural light and views of the luxury boutiques. EnvisionScreen’s transparent LED film was the perfect answer.”
Why LED Film Outperformed Traditional Options
The installation demonstrates three key advantages of transparent LED technology in premium retail environments:
1. Architectural Integrity Preserved
With 70% light transmission, the displays maintain Dubai Mall’s signature glass facade while delivering vibrant 4K content.
2. Climate-Adaptive Performance
Specially engineered to withstand Dubai’s extreme temperatures (up to 50°C), the system has operated flawlessly since installation.
3. Unprecedented Engagement Metrics
The technology’s novelty and clarity drove a 67% ad recall rate - more than double traditional signage performance.
Measurable Business Impact
Three months post-installation, Dubai Mall reported:
● Average 18,500 daily engagements with the display (previously 12,000)
● 31% increase in time spent near featured boutiques
● 42% higher Instagram check-ins at the Fashion Avenue entrance
● 15 premium brands have already booked long-term advertising slots
Technology Highlights
● 4,000 nits brightness for perfect visibility in desert sunlight
● 200W/m² power consumption (40% less than conventional LEDs)
● Ultra-thin 2.0mm profile maintains sleek aesthetics
● Integrated content management for real-time updates
The Installation Process: Minimal Disruption, Maximum Impact
EnvisionScreen’s team completed the project in just 3 weeks:
Week 1: Custom fabrication of LED film panels to precise measurements
Week 2: Night-time installation to avoid disrupting mall operations
Week 3: Content integration and staff training
“What impressed us most was how quickly they transformed our space,” noted Al Mulla. “One week we had ordinary glass, the next – a breathtaking digital canvas that still feels part of our architecture.”
Future Applications in Smart Cities
This successful deployment has sparked interest in other applications:
● Interactive wayfinding displays at Dubai International Airport
● Dynamic pricing displays for luxury automotive showrooms
● Augmented reality windows for hotel lobbies
About EnvisionScreen
With installations in 28 countries, EnvisionScreen specializes in transparent LED solutions that bridge digital innovation with architectural design. Our technology powers some of the world’s most iconic retail, hospitality, and public spaces.
Post time: Jul-15-2025
